No matter where your HVAC business is located, you probably have some stiff competition in the industry. This is where having the right internet marketing strategy can really help you stand out among your competitors. Not sure where to begin when it comes to boosting your digital presence and creating an HVAC marketing plan? These five simple steps are a great place to start.
Is your website set up to be viewed across all devices? Take some time to test your site not just on your computer or laptop, but a tablet and smartphone as well. If things are looking a little off, then your site’s coding probably needs some updating. This is something you can either do yourself with a simple (and free) HTML template, or you can hire an experienced digital marketer. After all, mobile traffic makes up more than half of today’s web traffic—so if your site isn’t mobile-friendly, you could be missing out on business. Not to mention, a lack of responsive web design is also bad for your search engine rankings.
Speaking of search engine rankings, you can employ some HVAC digital marketing strategies to boost your Search Engine Optimization (SEO). Creating, publishing and sharing unique and useful industry content is one of the best ways. If your HVAC site doesn’t already have a blog, now is the time to start one. From there, you can begin to establish yourself as an industry authority by publishing blog posts regularly. You might even consider becoming a guest blogger for another industry website. This digital content exposure can go a long way toward improving your search engine rankings and building credibility for your company.
These days, potential HVAC clients are reading third-party reviews before they hire anybody for the job. This is where having a lot of five-star reviews can help your business stand out. If you haven’t already been doing so, start asking happy clients to leave you a review on a platform like Google or Facebook. These excellent reviews can also help your local SEO, so it’s a win-win.
When you see that a new review has been posted, it’s also good to respond to the review with a personal comment. Even if it’s a five-star review, leaving a comment thanking the customer for their business shows the public that you care enough about your reputation to read (and respond) to these reviews.
Social media platforms like Facebook can also be used to your advantage from an HVAC contractor marketing standpoint. Maintain an active social media page for your brand and be sure to share new blog posts and other relevant news to your followers. You can also build more of a relationship with your followers by being accessible on social media.
Creating your own video content can be fun—and it can also work wonders for your online presence. Consider putting together some useful how-to videos with your team, walking your followers through things like changing a furnace air filter or cleaning an air conditioner’s condenser unit. From there, you can share these videos on social media, your website, and even through your email marketing list. These types of videos should be part of any great HVAC marketing plan.
Building a strong online presence in the HVAC industry isn’t something that you can do overnight. Instead, you’ll need to spend some time gradually building your reputation. By following these practical tips, you’ll be well on your way to an improved online presence, better search engine results, and a leg up on the competition!
For more information, contact our CE team today.