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Articles about home performance

HERS Raters Boost EE Competency for Builders

Last updated: 01/16/2019

With 27 years’ experience as an insulation contractor in the Dallas/Fort Worth Area, Cardice Howard’s knowledge base about energy-efficient home construction is extensive. She’s...

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Explaining Air Sealing and Ventilation to Homeowners

Last updated: 01/13/2019

Your clients are likely to have misconceptions about tight houses. Some folks think that houses shouldn’t be tight, that they “need to breathe.” Certainly there have been cases...

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Data Driven Market Transformation: Or How to Score Cheap Concert Tickets

Last updated: 12/19/2018

When my fifteen-year-old son returned with a concert ticket in one hand and cash in the other, that’s when I knew he would probably be ok in this world. He had decided last...

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A Comprehensive Content Strategy: Creating Content That Supports a New Service Launch

Last updated: 12/16/2018

With so much product innovation happening in HVAC and solar, many companies are adding new services like battery storage or ductless heat pumps. With all the coordination and...

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Are You Speaking the Same Language As Your Customers?

Last updated: 12/03/2018

Jargon and technical terms are a part of everyday life in the home performance, solar and HVAC industries. See? I’ve already used an acronym that my own mother didn’t know when...

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PRESS RELEASE: APPEAL: Ratepayers, Energy Businesses, and Environmental Advocates Ask Court to Review Decision on Ratepayer Fund Raids - Save the Sound

Last updated: 12/01/2018

U.S. District Court ruled against ratepayers, energy efficiency and clean energy businesses, environmental orgs, and consumer groups; allies come back with appeal New Haven,...

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The Role of Digital Marketing Tactics in Your Sales Funnel

Last updated: 11/26/2018

Whether you’re launching a new service within your HVAC, home performance or solar company, or you’re looking to revitalize your company’s overall marketing strategy, it’s...

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The Role of Facebook (& other social media) for HVAC, Home Performance, and Solar

Last updated: 11/19/2018

If you are a business owner, no matter the industry, you’ve likely heard armchair marketing advice akin to “Oh, you’ve got to be active on social media these days.” And while...

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9 ways to make your home more energy-efficient

Last updated: 11/14/2018

The house is a system. You save money and improve performance when you take cost-effective measures that reduce building loads, and then install systems and appliances that are...

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Advancing Home Performance Data from the Stone Age to Modern Times

Last updated: 11/02/2018

We in home performance care about homes. Beyond providing healthy, comfortable shelter for humans, our urgent goal for homes across the globe is their transformation to zero...

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